I’m spending these closing weeks of the year taking a mental step back from being “in the thick of things” with my work and ministry. I’ve felt overwhelmed at various times this year and, as I’ve noted, not everything has “worked out” as I imagined or hoped it would. I would like to feel more “in sync” with my work and ministry in 2018, so I am intentionally taking time to reflect, listen, pray, and ponder.
Some images and ideas are arising as a result. Interestingly, perhaps in part because of the work I’ve been doing for the online Advent retreat, the role of John the Baptist has been coming to mind. John 1:6–9 says that John the Baptist came to “testify to the light” that was coming into the world. It also says clearly that John was not the light; his job was to testify—to tell others about that Light of Christ.
I’m finding this understanding to be in quite stark contrast to the marketing and business-growth information that I’ve received through multiple channels as I’ve worked to grow my business and ministry over the years. Everything is about getting your brand, your name, out in front of people, in an increasingly overcrowded market and cacophonous online world.
One of the realities that is arising to my awareness is a sometimes-overwhelming sense of exhaustion, perhaps from all that work of putting myself and my brands out there. I do have some results to show for it—but as I look back upon my expanding editing and writer-coach business, most of that expansion has come through word of mouth and connections, rather than any explicit marketing that I’ve been doing. It’s been less about me and more about how I’ve “showed up,” been present, and the quality of the work I’ve done.
I find it ironic that, for a handful of reasons, I still don’t have a live website—although one has been in the works for much of the year now. Perhaps it will be live by the end of the year. Despite that lack of what most marketers would consider a fundamental element of my business, I’m still getting work and opportunities are still arising.
I choose to believe this has happened because of the work of the Spirit. Because I consider my editing and writer-coach work to be a ministry, I believe that the Spirit is guiding that work, so that others can benefit from the gifts and skills given to me by God. It’s not about me—in that ultimate sense—and that’s how I’m making the connection with John the Baptist.
My work is not about me. In what I do most authentically, I am testifying to the Light of the World. My work is about assisting and supporting the work of my clients. God is blessing that ministry, and I am grateful.
Where in your life are you called to testify to the Light of the World?